School of Management Studies
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About Us
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Career Opportunities
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Director's Message
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Admission Process and Eligibility
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Courses Offered With Fees
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Faculty
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Syllabus
About School of Management Studies
YBN University is a state-private university in the State of Jharkhand, created by the Govt. of Jharkhand. The University is a renowned educational institution dedicated to nurturing young minds and empowering them with knowledge, skills, and values. Our institution has a rich history of academic excellence and a commitment to fostering holistic student development.
The School of Management Studies is an integral part of YBN University. The School of Management Studies has been established with the following vision and mission.
Our Vision
To become a School of excellence empowering and nurturing responsible citizens for contributing to sustainable societal advancement/transformation.
Our Mission
- To provide quality education in Management Discipline and allied areas of knowledge and research to develop the overall personality of the aspiring students.
- To nurture leaders sensitive to environment and society.
Why Choose YBN University for Commerce and Management?
At YBN University we provide students with cutting-edge resources, expert faculty, industry connections, and real-world experiences through internships and collaborative projects. Our strong focus on professional development ensures that graduates are ready to enter the workforce with confidence. Additionally, our dedicated career services team offers job placement support, career counseling, and networking opportunities to help students secure internships and full-time positions.
Career Opportunities in Commerce and Management
The Faculty of Commerce and Management at YBN University offers a diverse range of career opportunities for students pursuing degrees in commerce, business, and management. Our programs are designed to equip students with the knowledge, skills, and practical experience necessary to thrive in a competitive global market. Whether you are interested in finance, marketing, human resources, entrepreneurship, or international business, the career paths available to our graduates are vast and varied.
1. Finance and Accounting
Graduates specializing in finance and accounting can pursue careers in:
- Financial Analyst
- Accountant (Chartered, Certified, Management)
- Investment Banker
- Risk Manager
- Auditor (Internal, External)
- Financial Planner/Advisor
- Tax Consultant
- Corporate Treasurer
Opportunities exist in diverse sectors, including multinational corporations, financial institutions, government agencies, and non-profit organizations.
2. Marketing and Advertising
Students with a focus on marketing and advertising are prepared for roles such as:
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Advertising Executive
- Market Research Analyst
- Public Relations Specialist
- Sales Manager
- E-commerce Manager
These professionals are sought after by companies across industries, including retail, technology, consumer goods, and media.
3. Human Resource Management
Human resources professionals manage an organization’s most valuable asset: its people.
Graduates can pursue careers as:
- HR Manager
- Recruitment Specialist
- Training and Development Officer
- Compensation and Benefits Manager
- Employee Relations Manager
- HR Consultant
- Labor Relations Specialist
These roles are available in various sectors, including corporate organizations, educational institutions, healthcare, and government agencies.
4. Entrepreneurship and Small Business Management
For students interested in starting their own businesses or working in the entrepreneurial ecosystem, the following career options are available:
- Entrepreneur/Startup Founder
- Business Consultant
- Small Business Manager
- Venture Capital Analyst
- Business Development Officer
- Product Manager
The growing global focus on innovation and start-ups offers exciting opportunities for creative and driven individuals in various sectors
5. International Business and Global Management
Graduates in international business are prepared for dynamic careers with multinational companies and global organizations, including roles such as:
- International Business Manager
- Global Supply Chain Manager
- Export/Import Manager
- International Marketing Manager
- Global Trade Analyst
- International Consultant
Professionals in this field work to connect businesses across borders, manage global operations, and navigate cultural and legal complexities.
6. Management Consulting
Students with a passion for problem-solving and strategic planning can explore consulting roles in industries like:
- Management Consultant
- Business Analyst
- Strategy Consultant
- Operations Consultant
- IT Consultant
- Risk Management Consultant
Management consultants work with organizations to enhance performance, optimize processes, and solve complex business challenges.
7. Supply Chain and Operations Management
With a focus on optimizing processes and systems within organizations, graduates can pursue careers in:
- Supply Chain Manager
- Logistics Manager
- Operations Manager
- Procurement Specialist
- Inventory Control Analyst
- Distribution Manager
These professionals work in a wide range of industries, including manufacturing, retail, and logistics, ensuring the smooth movement of goods and services.
8. Business Analytics and Data Science
The rise of data-driven decision-making has created demand for professionals skilled in analyzing business data. Graduates can pursue careers such as:
- Business Analyst
- Data Analyst
- Data Scientist
- Business Intelligence Analyst
- Operations Research Analyst
These roles are in high demand across sectors like tech, healthcare, finance, and consulting, providing crucial insights to help businesses make informed decisions.
9. Government and Nonprofit Sector
Graduates of commerce and management programs can also pursue rewarding careers in the public and nonprofit sectors, including roles such as:
- Public Sector Manager
- Policy Analyst
- Nonprofit Program Manager
- Government Relations Specialist
- Project Manager (Nonprofit)
These positions focus on improving society, managing public programs, and advocating for policy changes at local, national, or international levels.
DIRECTOR'S MESSAGE
Dear Students, Faculty, and Stakeholders,
I am deeply honored and delighted to greet you as the Director of our esteemed business school. Joining this vibrant and intellectually curious community, known for its innovative spirit and unwavering commitment to excellence, fills me with great excitement for the journey ahead.
My vision is to create an inclusive and collaborative environment that celebrates diversity and promotes a holistic approach to education. I believe that education extends far beyond the classroom, textbooks, and examinations. It is a transformative journey that empowers individuals to excel in their chosen fields and become responsible global citizens who make meaningful contributions to society.
As we embark on this academic journey together, I welcome your ideas, feedback, and aspirations. Your perspectives and insights are crucial in shaping our collective path forward. I encourage each of you to engage actively in the myriad opportunities our institution offers, whether through research, internships, entrepreneurial endeavors, or community service.
To our dedicated faculty members, your commitment to academic excellence and mentorship is the cornerstone of our students’ success. Your guidance and expertise are instrumental in shaping the leaders of tomorrow.
To our students, you are the heart and soul of this institution. Your enthusiasm, passion, and thirst for knowledge drive our endeavors. I urge you to embrace every opportunity, challenge assumptions, and cultivate a lifelong love of learning.
To our esteemed stakeholders, your unwavering support and trust are invaluable. Your partnership is essential in propelling our institution toward greater heights of success.
Together, let us build upon the legacy of this esteemed institution, fostering innovation, embracing change, and creating a nurturing ecosystem where brilliance thrives.
I am genuinely excited about the possibilities that lie ahead and look forward to working hand in hand with each of you to create a future that is both inspiring and impactful.
Admission Process and Eligibility
BBA (3 years) :
| ELIGIBILITY CRITERIA | 10+2 (min. 45%) |
| ADMISSION PROCESS | YBNU entrance, Direct Interview Call to candidates with 55% marks in 10+2 |
MBA (2 Years) :
| ELIGIBILITY CRITERIA | Graduation in any discipline (min. 45%) + 10+2 (min. 45%) Final year appearing students in graduation should meet minimum eligibility criteria till the last qualifying Semester/Year. |
| ADMISSION PROCESS | Students should produce relevant CAT, XAT, MAT, CMAT scores while submitting their duly filled-in application forms. Students will also be required to appear for YBNU entrance test and GD/PI. |
Programme: BBA ( 3 Years Full-Time)
The programme has been designed for three years. The first, second and third years consist of two semesters each. The list of papers offered in each semester under the programme shall be as follows:
Semester- I:
- Ability enhancement compulsory course(English Communication)
- GE-1(Business Ethics & Corporate Governance) / Business Organisation
- Core Course C1(Organizational Behaviour-I)
- Core Course C2(Financial Accounting & Analysis)
Semester- II:
- Core Course C3(Organizational Behaviour-II)
- Core Course C4(Cost & Management Accounting)
- GE-2(Research Methodology / Business Management)
- Environmental Studies
Semester- III:
- CSkill Enhancement Course(SEC-I) (Financial Software Package)
- GE-3(Business Legislation)
- Core Course C5(Principles of Economics)
- Core Course C6(Principles of Marketing)
- Core Course C7(Indian Economy-Sectoral issues)
Semester- IV:
- Skill Enhancement Course (SEC-II) (Business Communication)
- GE-4(Entrepreneurship Programme)
- Core Course C8(Management of Human Resource-I)
- Core Course C6(Principles of Marketing)
- Core Course C9(Advertising and Sales promotion)
- Core Course C10(Financial Management)
Semester- V:
- Discipline Specific Elective Course (DSE-1)
- Discipline Specific Elective Course (DSE-2)
- Core Course C11(Business Statistics)
- Core Course C12(Management of Human Resource-II)
Semester- VI:
- Discipline Specific Elective Course (DSE-3)
- Discipline Specific Elective Course (DSE-4: Finance/HR/Marketing)
- Core Course C13(E-commerce)
- Core Course C14(Operation Research for Managers)
Programme: MBA ( 2 years Full-time)
The program has been organized for two years. First year and second year, each year comprising two semesters. The list of papers offered during the First year and Second year of the program shall be as follows:
FIRST-YEAR
Semester-I:
- CP- 101 Management Process and Organizational Behaviour
- CP- 102 Quantitative Methods
- CP- 103 Managerial Economics
- CP- 104 Environment and Management
- CP- 105 Managerial Skill & Development
- CP- 106 Indian Ethos and Values
- CP- 107 Accounting for Managers
- CP- 108 Computer Applications in Management
Semester-II:
- CP- 201 Organisation Effectiveness and Change
- CP- 202 Management Science
- CP- 203 Human Resource Management
- CP- 204 Financial Management
- CP- 205 Marketing Management
- CP- 206 Production and Operations Management
- CP- 207 Research Methodology
- CP- 208 International Environment and Management
SUMMER TRAINING At the end of the second semester, all students will have to undergo summer training of 6-8 weeks with an industrial business or service organization by taking up a project study.
SECOND-YEAR
Semester-III:
- CP- 301 Business Policy and Strategic Management
- CP- 302 Decision Support System and Management Information System
- CP- 303 Business Legislation
- CP- 304 Summer Training Project (plus 6 optional papers)
Semester-IV:
- CP- 401 Corporate Evolution and Strategic Management
- CP- 402 Project Study( Equivalent to two papers or 200 marks) (plus 3 optional papers)
LIST OF PAPERS
- Finance (15 optional papers)
- Marketing (14 optional papers)
- OB and HRM (13 optional papers)
- Production and Operation Management (9 optional papers)
- Small Business and Entrepreneurship Management (6 optional papers)